iMakeContent.Com



[see also]

iMakeContent articles
from Tandoori:

Save the curry house
Ye olde British curry house: past, present and future.

La Porte des Indes Marketing tips from one of London's top Indian chefs.

On the revamp
Why Whitbread put its Indian restaurant concept on hold.

Cowboys and Indians
US fast-food companies and global marketing.

Too few cooks Recruitment crisis? What recruitment crisis?




freethinking journalism

Previous work: Tandoori

I'D written about the restaurant business. I'd written about British Asians.

It made perfect sense to combine the two and start writing for Tandoori Magazine.

Distributed in the UK and EU, Tandoori Magazine each month provides business analysis and advice for Indian restaurants and their suppliers. The 92-page colour magazine contains news, interviews, features, product profiles, recipes.

It's part of an extremely serious business. In the UK, the Indian restaurant sector makes over £2 billion a year.

After a month's freelancing, I was asked by the Managing Director if I wanted to become Tandoori's Editor. All the standard perks together with free poppadoms. How could I refuse?

It turned out to be an interesting year. As well as journalistic duties, I represented Tandoori at trade fairs and exhibitions.

I talked on the radio - the BBC's World Service, BBC Radio 4, various BBC local radio stations - about the cultural implications of having an Indian restaurant on every British street corner, what it says about Britain today.

Journalist cannot live on curry alone. I left Tandoori to write about other things.

However, I continue to keep an eye on the Indian restaurant scene (yeah, I stuff my face with curry at every opportunity). I'm sure I'll write about the sector again.


home| article index | about | contact



© 2000 to 2002 Hash
reproduction of material without written permission
is strictly no go.

icons by Zeldman.