A Wi-Fi high: Free wireless internet is the new crack?: 'It seems that
moving megabytes on the move is almost mystical, like an out-of- body experience.
"Once you are untethered from a wall it becomes like candy; it’s a really
insatiable appetite," says Michael Chaplo, the CEO of one Wi-Fi start-up.
"You just want it everywhere."' [MSMBC].